Some local supporters of President Donald Trump are launching another economic boycott campaign, this time against the crayon manufacturer Crayola.
Their complaint focuses on their belief that Crayola is being too politically-correct by including brown, black, and other “immigrant color” crayons in every package.
“In every box there is a black crayon, a brown crayon, a red crayon, a yellow crayon, and several shades of Mexican, but only one white crayon,” explained Josh Heimrich, the Trump fan who launched the campaign on his website HillaryWasKenyanToo.com. “If there are going to be so many crayons for inferior minorities, we demand that, from now on, at least 51% of every crayon package needs to be shades of white to honor the fact that America is a white-majority country. So if there are 24 crayons in a box, at least 13 of them have to be white or a very pale peach color.”
Heimrich’s campaign has gone viral on right wing media, with several Fox News commentators endorsing the crayon boycott, including Laura Ingraham.
“This isn’t racist,” said Ms. Ingraham on her radio show yesterday. “It’s about wanting Crayola to accurately depict the racial makeup of our country. I understand boxes of mostly white crayons will severely limit the coloring options of children who want to color pictures, but I think that’s actually a valuable lesson for kids about America being a white country. And this doesn’t mean Crayola has to stop making brown, black, red and yellow varieties, they could make a fun national promotion out of it. They could sell tons of different boxes with different themes of foreign countries’ skin colors, like an African box full of browns and blacks, or an Asian box full of yellows, or a Native American box full of reds. By selling every major color separately according to race, Crayola might actually be able to sell way more boxes than before!”
Crayola released a statement that Heimrich’s boycott has had no discernible effect on their sales.
“We don’t think self-identifying racists make up that big of a share of our consumer base, and, also, Crayola has never given in to threats motivated by racism and we won’t start now,” said Crayola spokesperson Jim Booker.
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